Created by actor James Franco and designer Kyle Lindgren, who has experience with FUCKING AWESOME and Madhappy. A fashion brand established in 2020. The brand name "Paly" comes from Franco's hometown of Palo Alto, California.
The design is characterized by using clothes as a canvas and interspersing messages and photos. One of the highlights is the world view that has a melancholy that is not found in other brands, and the brand is supported by craftsmanship that pays close attention to detail, such as the rich expression of the motif, and it is a brand that I look forward to seeing in the future.
Paly Hollywood's Spring/Summer 2025 (SS25) collection deepens the fusion of film and fashion, with a theme that looks behind the scenes of Hollywood. Created by James Franco and Kyle Lindgren, the brand is gaining attention for its unique style that marries art and streetwear.
The theme is the glamor of Hollywood and the darkness that lurks behind it. It expresses the human drama behind fame through three aspects: "Vices," "Rebels," and "Icons."
Paly Hollywood uses hand embroidery and vintage treatments to tell each piece its own story. Designs that reflect James Franco's artwork and DIY spirit also have the aspect of being art pieces that go beyond fashion.
I don't follow trends. But I read the atmosphere. Paly Hollywood is known for its exquisite sense of balance. Be sure to check out the 25SS collection now.
ONLINE release date: April 24th (Thursday) 20:00
In-store sales: Now on sale
All of our staff are looking forward to your visit.
Paly Hollywood product page list