CASABLANCA is a French fashion brand. Designed in Paris and produced in Casablanca. Casablanca clothing uses Neapolitan tailoring techniques in iconic designs inspired by tennis wear. It's a timeless and elegant style of dress that combines elements of sportswear with the comfort of a luxury hotel bathrobe.
The designer was inspired by the unique characteristics and attention to detail of each luxury hotel he visited when he was a child on a trip with his father.
Founded by Charaf Tajer, a native of Casablanca, Morocco. Sharaf lives in Paris and has dual French and Moroccan roots. Having grown up on the winding streets of Paris' 9th arrondissement and the wide streets of Casablanca, his style is classic and elegant. Debuted in the Spring/Summer 2019 collection. The theme of the debut spring/summer 2019 collection was "luxury tennis club."
