HOORSENBUHS (Horsen Booth ) was founded in 2005 when Robert G. Keith, who was also active as a photographer at the time, became the brand creative director. Horsenbooth is a lifestyle brand based in Los Angeles/Santa Monica that operates as a fine jewelry house. The brand name comes from the name of the 16th century Dutch merchant ship that Robert G. Keith's ancestors sailed.
The symbol of the Horsen booth is the Tri-Link motif. The jewelry, created by craftsmen and symbolizing strength, quality, and eternal glory, is inspired by jewelry from the 1970s.